Sunday, August 2, 2009

72 Changes

HAPPY BDAY, HUIPING HONEY!!


Omg!

I just read Yahoo!News and got to know that Jolin Tsai had launched her very own Fashion Label "72 Changes" in America!



It is a collaborative project between Ken Erman (who is the co-founder of L.A.M.B.) and Saks Fifth Avenue departmental store.

The brand is separated into four categories - rock, disco, street jazz and sweet style - with prices ranging from US$45-US$700.

The first season would debut in various big American cities followed by an August launch in Taiwan.

Jolin has high expectations for her own label and scrutinizes the quality of each bolt of cloth used. She strongly values the comfort level of every piece of clothing and will not let herself accept a beautiful but uncomfortable piece.

She plans to bring her label to the fashion markets of China, Singapore and Malaysia next year.

Yell, Hooray!! I would look forward to 72 Changes launching in Sg very much! :D


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